Case study: MAYDAY Recruitment

Award-winning recruitment firm enlist shouts to enhance brand

Next generation brand experience


Meet MAYDAY Recruitment Group, a national agency, successfully supporting local Australian and global businesses with total talent solutions, since iinception in 2016. 


MAYDAY is recognised as one of Australia’s leading recruitment agencies, having won more than 10 industry awards since 2018 and consistently ranking among the Top 5 agencies in the country for Client and Candidate Experience.


The challenge: To create unforgettable experiences


Reputation is essential when your business is all about people. MAYDAY have built a reputation of consistent delivery, innovation, and the highest service levels in their industry. 


Joanna Ward, Co-Founder & Director leads client and candidate experience, always seeking ways to improve and raise the brand experiential bar.


“Candidate and client service experience has been consistently up there. We always provide client and candidate check-in’s post placement, we give gifts to show our appreciation and we ensure our services levels are above industry standards.”


Post pandemic, with supply chain disturbances, travel restrictions, and continued growth, Joanna knew that she would have to find an innovative way to create experiences and touch points that would maintain high customer engagement, were on-brand while being cost effective and timely.


And the winner is…


Wherever possible, Joanna and her team make every effort to visit clients and candidates in-person with cupcakes and coffee, but when physical visits aren’t possible, they still want to create an unforgettable experience. 


Branded gifts like candles and shopping centre vouchers were distributed but they found that this was not entirely inclusive or always easily accessible for all. That’s when Joanna was introduced to Shouta. 


“We’ve won over 10 industry awards since 2018, predominantly for our customer service focus and for our market-leading innovation within recruitment, and Shouta is an important part of that.”


Gift anyone, anywhere in Australia


Originally presented to MAYDAY as an internal tool, Joanna knew that it would be even more effective as a platform to reward contractors and permanent placements.

“The more I thought about it, I thought, actually, this is great for MAYDAY, both internally and for our external workforce.”


Accessible to anyone in Australia, digital, customisable, redeemable anywhere Mastercard is accepted, and delivered instantly via SMS or email, that’s Shouta Biz for you. It ticked a lot of MAYDAY’s boxes. 


Time saver


Skip the “What’s your address?” conversation, not to mention the trip to the post office, implementing Shouta has been a time saver and has given MAYDAY the opportunity to create a clear process for incentivising referrals, recognising standout candidates, and rewarding clients who participate in their monthly promotions.


Do you need to reward, incentivise, recognise or gift? Try Shouta for free!


See Shouta Biz® in action


How do other Shouta Biz customers use the platform? Find more inspo here.


Case study Shouta Biz